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Building Up Your Costume Jewellery Design Business

Wednesday, March 23rd, 2011

Building Up Your Costume Jewellery Design Business

So you’ve created your first few pieces of jewellery, even maybe sold a few pieces to friends and family, so what do you do next ?

Here are just a few of the ways in which you can start to build your business and we hope that the following suggestions will help you to springboard your success.

Selling into small retailers Selling to friends, family Other avenues Craft & Church Fairs Going world wide

1. Selling Into Smaller Retailers

By offering a commission of 10-20% you could approach a number of smaller independent retailers, and ask them if they would consider stocking a line of your jewellery. Set up an appointment with the buyer, ensuring you have a range of samples to show and a price list at which you are wishing to sell, also stating what percentage you are willing to offer the retailer.

Approach retailers where women attend, such as beauty salons, hairdressers etc, as this could be a starting point, but retailers such as bridal outlets and garden centres also may be willing to take on your jewellery line.

2. Selling To Friends & Family

Host a jewellery party at home and invite friends & family. Display your goods professionally on a large table, set up on a plain coloured cloth and place handmade A-cards with prices either neatly written or typed. Have some cards made up, inviting your friends to host a jewellery party at their home, offering the host a 10% commission, in goods for hosting the party. You will be surprised at how quickly the word spreads.

3. Other Avenues

Venues are always looking for either a way to raise funds for themselves or ways to help good causes … On the same basis as selling to friends & family, if you feel comfortable going into other surroundings with your goods, then you could again offer a 10% commission to the venue for hosting the jewellery party (or offer as a donation to a good cause). Venues which work well for Jewellery Parties include public houses, work canteens & school fairs.

4. Craft & Church Fairs

Craft fairs and church fairs are another avenue for you to sell your goods, but there is usually a fee involved for attending. Search online, for local craft fairs, near to your town and contact the organisers to find out their fees and availability is, if this is something you may be interested in. Larger event like ‘Steam Fairs’ are usually very well attended and this is something we have done ourselves in the past, although not recommended if you have young children with you.

5. Going world wide

By offering your products to a wide audience, you increase your business potential to a much wider scale. Setting up a website with an online payment cart, allowing customers to purchase from the comfort of their own homes, or even from their mobiles, with today’s technologies, you will be able to offer your products worldwide. Of course by having your own website, you will be able to showcase your new designs to both new customers and repeat customers. When selling at jewellery parties, craft fairs or whatever other method you use, make sure you have plenty of business cards or flyers with your web address printed on it.

Selling Jewelry For Profit

Tuesday, May 11th, 2010

First, determine what kind of jewelry you intend to sell (fine jewelry or costume) or whether you will have a handmade collection or buy wholesale from a third party. If you’re undecided, then it won’t hurt to try a mixture of both to start.

As there are many crafters starting their own successful jewelry businesses, read up on how they got their start and what you can expect down the road. Take account of various resources they have used as well as general selling methods that work best. Also note which kinds of pieces are best sellers and keep abreast of trends. If you have a design or idea that is nothing like anything out there, then you may want to talk to an intellectual property attorney as to whether your ideal is worthy of getting a trademark or patent. This can be costly but will save you a headache (and possible court costs) for your jewelry business in the long run.

Before spending any money on advertising, keep in mind the demographic you desire as your customer base. Will you aim towards the mature woman or is your audience between 11 and 15? This will help in creating your business and marketing plans as well as the kinds of venues where you intend to sell. Customer information (even if speculated) is needed by banks and other financial institutions to determine if you qualify for a business loan.

If uncertain as to whether your line will be successful, then definitely start small in a home office or studio. Most jewelry designers chose to start their business by selling online and open air markets as the fees are low to get started as well as maintain. Others have private home shows of their jewelry line and build a base form there. Or you can become your own advertisement by wearing your pieces to work and other social gatherings.

Starting a jewelry business takes time as it is more than just keeping up with trends. If you choose to make your own, this can be time-consuming.

You also have to promote your business and guarantee a quality product. This entails finding the right markets in which to advertise, making sure that your presentation is as close to excellence as possible, keeping promotional materials nearby and if you choose to have your jewelry sold by mail order, knowledge about shipping procedures is very important.

Otherwise, this is one of the most fun businesses a person can get into as jewelry is one of the most popular types of functional art.